More than 20 years across marketing, brand leadership and communications — from advertising craft to European marketing responsibility, digital transformation and the practical application of AI.
I learned communication from the ground up — through copywriting, concept development and strategic work. Over time, my focus broadened from creating communication to shaping the strategies, organizations and structures that make communication effective.
That progression took me into international marketing leadership, where I have built and developed marketing organizations, positioned brands, shaped go-to-market strategies and led teams, budgets and complex stakeholder environments across European markets.
Today, I am extending that experience into digital transformation, AI and automation — not as technology for its own sake, but as a way to improve how marketing and business actually work.
My working question“What will actually work?”
Selected proof points from leadership and senior marketing roles across European and DACH markets.
Overall responsibility for the strategic direction and development of marketing at JA SOLAR, including brand positioning and European go-to-market strategies across core and growth markets, with a measurable increase in brand awareness.
Building and developing marketing organizations at Deutsche Leibrenten and JA SOLAR, supported by interdisciplinary teams and international agency and partner structures.
Initiation and implementation of a European CRM instance that connected marketing more closely with sales, data and day-to-day processes.
Responsibility for marketing budgets above EUR 6 million at JA SOLAR and Deutsche Leibrenten, combined with the management of international agency and partner structures.
Responsibility for cross-channel digital initiatives with sustained KPI outperformance at Teva / Ratiopharm in a regulated healthcare environment.
Not three separate identities, but one career that has developed step by step.
Brand strategy, communications, go-to-market and growth — combined with responsibility for organizations, teams, budgets and European markets — remain the foundation.
CRM, data, processes and change extend that foundation — with one test: do they improve how the organization actually works?
Current expertise in AI strategy, Generative AI, AI agents and workflow automation combines executive development with extensive hands-on application — focused on practical business use.
Brands, markets, people, processes and technology only create value when they work together.
The progression is consistent: broader scope, greater organizational responsibility and a closer connection between marketing and business.
Strategic direction and development of marketing at European level — brand positioning, go-to-market, organization, team leadership, international partners and budgets above EUR 6 million.
Built the marketing organization as a central part of the company and growth strategy — sharpening brand positioning across DACH, leading integrated communications and project teams, and managing a marketing budget above EUR 6 million.
Led cross-channel digital and marketing projects in a regulated healthcare environment, coordinating internal teams and external agencies with responsibility for budget, timing and quality — and sustained KPI outperformance.
National marketing and brand campaigns, long-term communications and brand strategies, interdisciplinary project teams and multi-million-euro budget responsibility.
Communication learned from the ground up — through copywriting, concept development and strategic work in Germany and Spain.
Strategy is only relevant when it works in markets, organizations and teams.
Transformation should improve work — not simply introduce another system.
AI is useful when it improves a process, reduces unnecessary work or supports a better decision.
Selected documents from the Ingo Barz Executive Stack. Each version uses the same verified career facts with a different focus.
German · complete career facts
English · complete career facts for international audiences
One-page positioning overview
Career narrative and leadership perspective
Brand, growth and international marketing
Transformation, CRM, change and data
AI, automation and business application
Creativity and management are not opposites.
Communication craft meets business responsibility.